From today’s Forbes:
The five-member CPPA board will discuss and give feedback on the proposed regulations on December 8, and the CPPA expects to finalize the regulations and start the rulemaking process next year, according to the agency. The CPPA, which was established by the California Privacy Rights Act of 2020, is responsible for implementing and enforcing rules under the California Consumer Privacy Act of 2018.
The push to regulate artificial intelligence comes as more businesses use the technology to keep track of employees or customers: Over 50% of organizations said they planned on incorporating AI and automation technology in their business this year, according to an earlier study by Deloitte. California’s proposed rules are “by far the most comprehensive and detailed set of rules in the ‘AI space,’” Ashkan Soltani, executive director of the CPPA, told TechCrunch.
California has already sought to protect consumer data from being collected and sold without users’ knowledge more broadly, including through laws requiring businesses to disclose the information they collect, why they collected it, and if they share it with third parties, among other things. Those rules followed the European Union’s landmark General Data Protection Regulation, which tightened privacy laws in Europe and required tech companies to get users’ permission before collecting or using personal data.
Read the complete story here.