From today’s The Hill:
Business and advertising groups are demanding “significant changes” to a landmark data privacy bill slated for a markup on Thursday.
House Energy and Commerce Chair Cathy McMorris Rodgers (R-Wash.) and ranking member Frank Pallone (D-N.J.) last week circulated a discussion draft of the American Privacy Rights Act (APRA), which would allow individuals to opt out of targeted advertising, empower them to take civil action when their privacy rights are violated and replace the patchwork system of state-level data privacy legislation, among other provisions.
McMorris Rodgers described the legislation as an “opportunity for a reset” during a subcommittee markup of the bill last month.
“It gives people the right to control their personal information online, something the American people overwhelmingly want. They’re tired of having their personal information abused for profit,” McMorris Rodgers said.
But the current version of the bill “would eviscerate the modern advertising industry” and “mandate an extreme anti-consumer, anti-advertising, and anti-data privacy regime,” said Association of National Advertisers (ANA) CEO Bob Liodice and American Association of Advertising Agencies (4A’s) CEO Marla Kaplowitz in a Monday letter to the congressional leadership, McMorris Rodgers, Pallone and committee staff first reported by Politico.
Read the complete story here.