From today’s New York Times:
Early in his presidential campaign, Donald J. Trump dismissed political data as an “overrated” tool. But after he won the Republican nomination, his team began building a database that offers a pipeline into the heart of the party’s base, a comprehensive list including the email addresses and cellphone numbers of as many as 20 million supporters.
Now, consultants close to the Trump campaign are ramping up efforts to put that database — by far the most sought-after in Republican politics — to use, offering it for rent to candidates, conservative groups and even businesses.
It is an arrangement that has the potential to help the Republican Party in key midterm races, while providing a source of revenue for President Trump’s campaign and the consultants involved.
It has also set off concerns about diluting the power of one of Mr. Trump’s most potent political assets, while raising questions about whether his team is facilitating the sort of political profiteering that he disparaged during his campaign.
It is not unusual for candidates to rent supporter data to — or from — other campaigns. The new effort by Mr. Trump’s team, however, appears to be the first time the campaign of a sitting president facing re-election has opted to market its list.
Federal election law allows campaigns and political action committees to sell or rent their lists, provided that the payments received are fair market value.
In recent weeks, Mr. Trump’s campaign, which is not known for its adherence to political norms, quietly signed a contract with a newly formed Virginia-based company called Excelsior Strategies to market the emails and cellphone numbers — what is known in the political industry as first-party data.
Read the complete article here.