LeBron James to Push Voting Rights in Historically Significant Athlete-Led Political Campaign

From today’s Forbes Magazine:

It is fair to say LeBron James is launching one of the most important athlete political campaign in history. As Georgia’s primary elections this week turned into a voting meltdown, it’s become even more apparent one of the biggest unknowns heading into Election Day is if U.S. citizens will actually be able to vote. Those who are unable to vote cannot enact change at the ballot box, destroying our democracy.

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James is forming a voting rights organization along with several other prominent Black athletes and entertainers. The group, called More Than a Vote, will go beyond traditional get-out-the-vote campaigns. It will combat voter suppression, with James using his gigantic presence on social media to shed light on attempts to restrict voting access for minorities.

“Because of everything that’s going on, people are finally starting to listen to us — we feel like we’re finally getting a foot in the door,” James told the New York Timesin an interview. “How long is up to us. We don’t know. But we feel like we’re getting some ears and some attention, and this is the time for us to finally make a difference.”

James and his longtime business partner, Maverick Carter, are putting up the initial funding for the group. Multiple former and current pro basketball players, including Trae Young, Draymond Green, Jalen Rose and WNBA guard Skylar Diggins-Smith. Comedian Kevin Hart and Saints running back Alvin Kamara have reportedly committed to the group as well.

With a nation outraged over the killing of George Floyd and police violence against Black people, athletes are filling the leadership void. They are also being rewarded for their activism, with Converse signing Washington Mystics guard Natasha Cloud to a lucrative endorsement contract because of her outspokenness. Cloud, who is openly gay, published a poignant essay about white complicity in systemic racism, titled “Your Silence is a Knee on My Neck.”