Kellogg’s pulls ads from white nationalists, Breitbart calls for un-American boycott

From today’s Wall Street Journal:

Breitbart News is asking its readers to boycott Kellogg Co. after the cereal maker said it would no longer advertise on the conservative news website.

In a post on Breitbart News on Wednesday, the publication called on readers to sign a #DumpKelloggs petition against the manufacturer, whose brands include Frosted Flakes, Rice Krispies and Cheez-It.

Kellogg on Tuesday said it would pull its ads from Breitbart News after consumers notified the manufacturer that its products were appearing on the site. A company spokesperson told the Associated Press, “We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company.”

Breitbart fought back hard. “Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice,” Alexander Marlow, Breitbart News editor-in-chief, said in the Breitbart News article.

The anti-Kellogg petition accused Kellogg of trying to “placate left-wing totalitarians.”

In a statement, Kellogg said, “To be clear, our decision had nothing to do with politics.”

Breitbart News, a hard-right site know for scorched-earth populism, has been popular with the “alt right,” portraying immigration and multiculturalism as threats. The site’s critics say it has explicitly embraced white nationalism.

The site’s former chairman, Stephen Bannon, helped run Donald Trump’s presidential campaign and is now poised to become one of the president elect’s top advisers in the White House. Since the election and Mr. Bannon’s appointment, scrutiny of Breitbart has intensified.